Case Studies
Our Marketing Statistics
Proven Results, Maximum Growth
At UpSellLab, we let the numbers speak for themselves! Our data-driven marketing strategies have helped businesses achieve outstanding results across multiple platforms.
At UpSellLab, we let the numbers speak for themselves! Our data-driven marketing strategies have helped businesses achieve outstanding results across multiple platforms.
Business Academy Client Consulting Case Study
๐๐น๐ถ๐ฒ๐ป๐ ๐ข๐๐ฒ๐ฟ๐๐ถ๐ฒ๐
Business Academy, an online education platform, wanted to increase enrollment for their premium courses. They faced challenges in reaching the right audience and optimizing their ad spend for maximum ROI.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐
Low conversion rates from previous ad campaigns
Difficulty in targeting the right audience
High cost per lead (CPL)
๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฒ๐ฑ
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ We conducted in-depth keyword research and launched high-converting search and display campaigns.
๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด โ We used lookalike audiences and retargeting to engage potential students.
๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฎ๐ด๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ Improved page design and CTAs to increase sign-ups.
๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ง๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด โ Implemented GA4 tracking to measure and refine performance.
๐ฅ๐ฒ๐๐๐น๐๐
40% increase in course enrollments
30% decrease in CPL
3x ROI on ad spend
40% increase in course enrollments
30% decrease in CPL
3x ROI on ad spendIndependent Health Insurance Case Study
๐๐น๐ถ๐ฒ๐ป๐ ๐ข๐๐ฒ๐ฟ๐๐ถ๐ฒ๐
Independent Health Insurance (IHI) is a company offering a wide range of health insurance plans for individuals and families. They wanted to improve their lead generation efforts and drive higher conversions through online advertising.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐
Low website traffic and poor lead generation
High competition in the health insurance sector
Difficulty in segmenting and targeting the right audience
๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฒ๐ฑ
๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ โ Launched a mix of search and display ads with targeted keywords such as โaffordable health insuranceโ and โfamily health plans.โ
๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ฑ๐ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด โ Leveraged detailed audience segmentation based on demographics, interests, and behaviors relevant to health insurance buyers.
๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ฑ๐ โ Created custom forms on Facebook and Google Ads to directly capture leads for follow-up.
๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฎ๐ด๐ฒ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ Streamlined landing pages for better user experience and higher conversion rates.
๐ฅ๐ฒ๐๐๐น๐๐
50% increase in qualified leads
25% reduction in cost per acquisition (CPA)
4x ROI from Google and Facebook ads combined
50% increase in qualified leads
25% reduction in cost per acquisition (CPA)
4x ROI from Google and Facebook ads combined
Client Overview
A Business Development Advisor, specializing in helping startups and small businesses scale, wanted to enhance their online presence, attract more clients, and improve lead conversion rates through strategic digital marketing.
Challenges
- Low brand visibility and online engagement
- Difficulty in reaching and converting high-value clients
- Ineffective marketing strategies leading to high customer acquisition costs
Strategy Implemented
- Google Ads & SEO โ Launched targeted PPC campaigns and optimized website content for high-intent keywords like โbusiness growth consultantโ and โstartup advisor.โ
- LinkedIn Marketing โ Engaged with business owners through LinkedIn outreach, content marketing, and sponsored posts.
- Facebook & Instagram Ads โ Used lead generation and retargeting campaigns to nurture potential clients.
- Email Marketing Automation โ Created a funnel to educate and convert leads into paying clients.
Results
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60% increase in website traffic
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35% growth in client inquiries
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3x improvement in lead-to-client conversion rate
Client Overview
A facility management company wanted to expand its customer base by attracting more businesses needing maintenance, cleaning, and security services. They sought a cost-effective digital marketing strategy to generate high-quality leads and improve customer acquisition.
Challenges
- Limited brand awareness in a competitive market
- Difficulty in reaching decision-makers of businesses
- High cost per lead with low conversion rates
Strategy Implemented
- Google Ads Campaigns โ Targeted high-intent keywords like โfacility management services near meโ and โbusiness cleaning services.โ
- LinkedIn Outreach โ Engaged directly with facility managers and business owners through personalized messages and content marketing.
- Facebook & Instagram Ads โ Used geo-targeted ads to attract local businesses needing facility services.
- Website & Landing Page Optimization โ Improved service pages and call-to-actions (CTAs) to enhance lead generation.
Results
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50% increase in inbound leads
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30% reduction in customer acquisition costs
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2.5x growth in conversion rates
Client Overview
A non-profit organization aimed to increase awareness, attract more donors, and boost volunteer engagement through digital marketing. They needed a strategy to effectively communicate their mission and reach the right audience.
Challenges
- Low brand visibility and donor engagement
- Difficulty in reaching potential supporters
- Limited budget for marketing and outreach
Strategy Implemented
- Google Ads Grants โ Utilized Googleโs non-profit ad grant program to run targeted campaigns for donor outreach and volunteer recruitment.
- Social Media Campaigns โ Created compelling storytelling campaigns on Facebook, Instagram, and LinkedIn to increase engagement.
- Email Fundraising & Automation โ Designed an automated email funnel to nurture donors and encourage recurring contributions.
- SEO & Content Marketing โ Published blogs and success stories to improve search rankings and build credibility.
Results
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70% increase in website traffic
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40% growth in donations within six months
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3x increase in volunteer sign-ups
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